WHAT YOU'LL LEARN:

• How to find stories and conduct effective interviews

• How to structure a brilliant fundraising letter

• The strategy behind asks and dollar handles

• How to make personalisation work harder

• How to build your fundraising letter and create a killer fundraising pack

• The dos and don’ts of digital communications, and

• How to integrate digital with DM

IS THE ESSENTIALS COURSE FOR ME?

If you’re:

• A fundraiser responsible for writing all your fundraising and donor care copy

• Part of a small fundraising team with limited resources

• Looking to build a successful career in fundraising copy...

 …then this essential self-paced course is for you.

ABOUT OUR TRAINING

Change&Co is a team of strategists, wordsmiths, and fundraising specialists with passion and heart for the causes we support.

We provide expert strategic guidance and compelling content for fundraising appeals, marketing campaigns, and digital projects. We’re here to help you raise more funds, reach more people, delight your donors, and build your skills in fundraising and content crafting.

From free introductory webinars, to copy masterclasses and customised training packages for individuals or charities, Change&Co is here to be your copy training partner.

PLUS, you can apply for 8.75 points in Category 1.B -Education of the CFRE International application for initial certification and/or recertification upon completion of the Fundraising Communications Essentials course.

Learn about CFREby visiting our listing page