Black Dog Institute Illuminate Supporter Newsletter


Black Dog Institute tasked us with creating a versatile donor care piece to thank, inform, and inspire their supporters through sharing beneficiary stories, research updates and program activities.


Black Dog Institute wanted a flagship publication that donors would want to keep and refer to again and again. We brought their vision to life with Illuminate – a beautiful magazine filled with powerful stories, exciting research updates, and valuable tools to aid mental wellbeing.

With content drawn from all aspects of the organisation, the magazine has become a versatile engagement tool used by Black Dog Institute’s fundraising and marketing teams to showcase their ground-breaking work in the mental health space. With its high-quality design and production values and strongly donor-focused messaging, it is also a highly effective piece of donor care collateral.


Black Dog Institute has secured more than 2,000 leads through social engagement with Illuminate since its launch.


  • Concept development
  • Graphic design
  • Publications
  • Copywriting


Tone Studio

What our clients say

“Tone and Change&Co always make sure our DM campaigns are delivered on time and on brief. Tone expertly enhances our appeals and newsletters to engage our diverse audiences whilst working within our brand guidelines. And Change&Co’s copywriters effortlessly capture the different voices of our researchers, lived experience advisors and executive leadership team. Both teams are great to work with, are supportive and easy to communicate with.“
Kitty Reddington
Donor Development Coordinator, Black Dog Institute