Opportunity
Black Dog Institute tasked us with creating a versatile donor care piece to thank, inform, and inspire their supporters through sharing beneficiary stories, research updates and program activities.
Strategy
Black Dog Institute wanted a flagship publication that donors would want to keep and refer to again and again. We brought their vision to life with Illuminate – a beautiful magazine filled with powerful stories, exciting research updates, and valuable tools to aid mental wellbeing.
With content drawn from all aspects of the organisation, the magazine has become a versatile engagement tool used by Black Dog Institute’s fundraising and marketing teams to showcase their ground-breaking work in the mental health space. With its high-quality design and production values and strongly donor-focused messaging, it is also a highly effective piece of donor care collateral.
Outcome
Black Dog Institute has secured more than 2,000 leads through social engagement with Illuminate since its launch.
Creative
- Concept development
- Graphic design
- Publications
- Copywriting
Partner
Tone Studio
What our clients say
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